Job Summary
Reporting to the Creative Director, this role will be a key leader in our in-house creative team. Responsible for leading the production design team that services brand marketing, direct-to-consumer, and wholesale, this role will bring key seasonal campaigns, stories, and promotions to life across all touchpoints.
This role is ideal for someone passionate about pushing the boundaries of digital design across various platforms and mediums, including our website, email campaigns, paid media, mobile initiatives, online product videos, point-of-sale, and interactive displays.
Job Description
We are looking for a hands-on leader capable of driving excellence in a fast-paced go-to-market environment. The ideal candidate will have excellent process and communications skills to complement their broad array of design skills. This role will represent a critical bridge between our campaign development team and our digital marketing team, translating key art, photography selects, video assets, and other campaign elements into consumer-facing experiences, tactics, and deliverables.
The right candidate will have a love affair with layout design, performance marketing, and process innovation. While primarily a hands-on design role, we’re looking for a capable leader who can continue building, managing, and mentoring a small but growing team of graphic designers, digital designers, and copywriters.
How You Will Make a Difference
• Partner with the Creative Director and creative team to conceptualize and execute innovative digital design solutions that elevate SOREL's brand and digital presence.
• Collaborate with multiple teams, including the ecommerce development team, photography studio, merchandising, marketing, and production teams, to ensure cohesive and effective digital campaigns.
• Work closely with copywriters to create on-brand, engaging messaging across all digital touchpoints.
• Partner with other creative groups within the company—such as photography, graphics, and apparel design—to ensure consistency in messaging, look, and feel across all consumer-facing digital material.
• React quickly and effectively to market activity, providing creative solutions to pivot digital designs and campaigns as needed to align with emerging trends and business needs.
• Drive site enhancements and introduce fresh ideas, drawing on industry best practices and emerging trends in digital design and consumer engagement.
• Art direct channel-specific photo shoots to create visually compelling assets that align with the brand’s vision and online presence.
• Maintain positive relationships with clients and collaborators both inside and outside the company to ensure smooth workflow and effective communication.
• Deliver work on schedule, collaborating closely with the production team to meet agreed-upon deadlines.
• Oversee the production of traditional design outputs for point-of-sale, packaging, and advertising
• Merge fashion and technical details. Be a creative problem solver
YOU ARE
• A passionate graphic designer who loves production work and seeing the work come to life.
• Realistic and results oriented.
• Able to work cross functionally with key partners.
• Welcomes diverse styles and thinking. Seeks out alternative points of view to obtain the complete perspective.
YOU HAVE
• 5-10 years’ experience in a brand production or agency environment
• 2-3 years’ experience managing direct reports
• A link to a portfolio of work demonstrative of design fundamentals, layout chops, and creative sensibilities required in resume or application.
• An interest in footwear or fashion is preferred
• A background in design with a deep understanding of UX/UI principles and consumer behavior in the digital space.
• Proficient in Figma, the Adobe Creative Suite (Photoshop, Illustrator, After Effects), and skilled in motion graphics and video editing.
• A passion for creative problem-solving and a drive to challenge what's possible in the digital landscape, from mobile to in-store digital experiences.
• Ability to create digital assets across multiple platforms, including website design, video production, and interactive kiosks.
• Strong attention to detail, organizational skills, and the ability to deliver high-quality work on schedule.
#SOREL
#Hybrid
#Onsite
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The Know Your Rights poster is available here: https://www.eeoc.gov/poster The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.
SOREL
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